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Brooklyn Nets Commercial + New Logo and Colors Designed by JayZ
I must say I expected a bit more for a logo designed by Jay Z and would have liked to see more thought. “No Sleep Till” What???? These colors and logos will surely leave people yawning. The logo is all black and white everything. Shouldn’t be hard for New Yorkers to find an outfit to match this fitted.
Here is how the Nets websiteexplained the creative ideas behind the new brand and color scheme:
“The new primary logo – created by Brooklyn’s own JAY Z – retains the shield from its previous iteration, and adds that iconic Brooklyn ‘B’ to the basketball that has been part of every logo since the franchise’s 1967 inception as the Americans. The Dodgers had their lettermark, and the Nets have added another model for the borough to bear. “Brooklyn,” of course, is spelled out below. Nets CEO Brett Yormark called this “the new badge for Brooklyn,” and JAY Z believes the design’s boldness demonstrates confidence in the new direction.”
Along with the new logo and colors, the Brooklyn Nets are also being introduced to the world in a new commercial.
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